Since the birth of social media, organizations have struggled to decide whether these platforms should be used for marketing or to advance mission through engagement with readers. In this free online workshop, James Blake discusses the debate and share the content marketing strategies used by Museum of the Bible–one of the top 10 museums on Facebook before they even opened their doors. Download slides
James Blake is an author, speaker, and award-winning public relations and marketing executive focused in the non-profit sector.
