Most maxims of reporting have stood the test of time, including the quintessential “If your mother tells you she loves you, check it out. Two sources!” But in today’s world of Facebook newsfeeds and “fake news,” how you arrange and package your reported material matters more than ever if you want time-starved and information-saturated readers to actually read what you’ve discovered. This webinar explores how to get and hold your readers’ attention. Download slides
Recommended tools:
Click to download a breakout of the story structure.
Feedly for RSS: feedly.com
Note from Jeremy: Feedly offers a rough metrics of shares, which is very useful. And it’s worth paying the $45/yr to have search capability.
CrowdTangle for social: crowdtangle.com
Note from Jeremy: This requires Facebook to agree you are enough of a journalist to qualify. Give it a shot! However, there is a wait-list. At CT we took probably four months to get approved. If you don’t get approved, they have a free browser plugin you can download which I use honestly almost as much as the full thing.
Google Analytics for analytics: analytics.google.com
Note from Jeremy: This is likely already being used by someone at your company. If they can’t give you access to a portion of it, ask if they can give you a regular report of story performance, particularly acquisition via medium and via search queries.
Jeremy Weber is the deputy managing editor at Christianity Today.
