Advertising can be an important element in a magazine’s financial health, and if handled properly can be considered an extension of your magazine’s mission. In this training video you’ll get strategic guidance in using advertising in your publication. Learn how to find advertisers and how to decide on a price for your ads. Get the guidance you need to begin offering advertising in your magazine or to jump start a sluggish ad program.
Tim Gilmour is president of Group Cares.
