Brands matter, and never more so than today. In the escalating din of global choice and competition, brands are perhaps the most effective way of cutting through the racket to reach people’s hearts and minds. In this training video you will learn how to go beyond the logo or masthead to achieve a strong visual identity which creates, nurtures, and sustains a mutually-rewarding relationship with readers. A case study is used to demonstrate how a design team carefully and strategically designed World Vision magazine to create its visual identity and express the larger brand of World Vision.
Greg Breeding is creative director of Journey Group and an award-winning designer.
