Readers are perceptive, and they form their opinions quickly. So, it is no surprise that the magazine cover is the primary battleground in the war to attract readers. The impact of compelling imagery is profound. As a result, the choice of a cover image is the single most important decision the art director makes. In this video you will walk through the design elements included on the cover and learn how to measure the success of a great cover design.
Gary Gnidovic is founder and creative director of Gx3 Creative, and an award-winning designer.
