In order to learn more about subscribers, most magazines use some form of research. The results of the surveys are used in various ways:
- Editors use information gained by surveys to find out how to more effectively serve readers.
- The advertising department uses the information in dealing with prospective advertisers.
- The circulation department may use the information in making decisions as to how to obtain new subscribers.
Surveys are disseminated in several ways. Some are printed in the magazine, while others are sent to a select number of subscribers in a separate mailing. Normally, when magazines mail surveys to subscribers, a cover letter is included, and sometimes a reminder postcard is mailed later.
Are you ready to get started and gain valuable information about your readers and what they need? Take a look at our samples of reader surveys now for inspiration.
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