The days of optimizing solely for Google are fading. Today, readers are skipping search engines and asking tools like ChatGPT, Claude, and Gemini for answers. Instead of browsing pages of results, they simply ask — and trust the response. Explore the emerging field of Generative Engine Optimization (GEO) and discover why magazines must move beyond keywords and begin thinking about “LLM relevance.”

In this free online workshop, Thomas Umstattd Jr. discusses how to how to future-proof your marketing strategy so that when a reader asks an AI for a recommendation, your magazine is the answer.

Meet the trainer: Thomas Umstattd Jr.

This workshop is available in the MTI Online Learning Center. During the checkout process, you will be prompted to create a free membership account or login to access this workshop. Thank you!