Think video production is only for large organizations with big teams and pro gear? Think again. Anyone can create impactful video content with basic tools and a little planning.

Start with what you have:

• Smartphone with a decent camera
• Natural light (a window works great)
• Quiet space to record

From there, focus on story. What makes your work matter? Who has been impacted? Interview them. Show your ministry in action. Use free tools like Canva or CapCut to add simple titles and trim footage. Upload directly to social platforms and invite people to engage.

Short testimonials, behind-the-scenes clips, or updates from leadership can all be filmed with minimal prep. Use social media’s built-in tools to add music, captions, and stickers to increase engagement. Post consistently and look at your analytics to see what resonates.

Success comes from consistency and sincerity. Plan a monthly video theme. Ask team members to take turns appearing on camera. Repurpose content across platforms. As your comfort level grows, consider upgrading lighting or microphones. But don’t let gear stop you from starting. Your story is already powerful. Let people see and hear it.

If you’re unsure how to begin, start with a welcome message or an update about something your team is excited about. Don’t overthink it—speak directly to your audience and share what’s on your heart. With practice, video will become a natural part of your ministry communication.

**This is based on the workshop “Top 10 ideas for adding video to your digital strategy” presented by Tami DeVine. You can watch the full workshop on-demand for free.**