If you want your message to be heard, video is one of the most effective tools you can use. In a noisy digital world, well-crafted video grabs attention, builds trust, and inspires action.

Here’s why video is a must for every ministry:

1. It’s accessible. You already have what you need to start—a smartphone and a story. Even a basic video filmed with natural light and a clear message can reach thousands. What matters most is sincerity, clarity, and relevance. Audiences don’t expect Hollywood-quality—they want authenticity.

Don’t let limited resources stop you. With a little creativity, you can record a video in your office, at your desk, or even during a ministry event. Consistency and sincerity will always outperform expensive gear.

2. It’s memorable. People retain visual and audio content more than text. A heartfelt testimony or mission update shown in video sticks with viewers far longer than a paragraph. Video appeals to multiple senses, making it easier for your message to resonate.

When someone hears a voice, sees an expression, and watches a story unfold—even in just 60 seconds—they’re more likely to remember it and share it. Video is not just informative; it’s emotional. And emotional connection leads to engagement.

3. It’s personal. Video allows you to show faces, hear voices, and build emotional connection. It turns “your organization” into “your people.” This relational element creates engagement, loyalty, and often deeper involvement from supporters.

Whether you’re sending a thank-you message to donors or inviting people to an event, video communicates warmth and transparency. It’s your opportunity to be present—even from a distance.

If you haven’t started using video yet, now’s the time. Start simple. Speak from the heart. And let your audience see the people behind the mission.

**This is based on the workshop “Top 10 ideas for adding video to your digital strategy” presented by Tami DeVine. You can watch the full workshop on-demand for free.**