Tag: editorial

Say it concisely


“75% of all revision is eliminating words already written; the remaining 25% is improving the words that remain.” –Theodore Cheney, Getting the Words Right Mr. Cheney is right. Leaving in extra words is like putting rocks in the reader’s backpack. It only slows him down and makes the journey more difficult. Many writers will set…

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Editorial marketing in the post-truth digital era


With all the competition in the realm of digital marketing, it can be tempting to make ethical sacrifices in order to keep up. Discover how to help your editorial team retain its integrity and continue effectively serving your audience in the midst of the constantly changing technologies, habits, rules, and realities of modern publishing. In…

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