From print to digital: Thinking differently about the same story
2025-02-06 19:00 - 2025-03-05 19:00 (America/New_York)
Today’s audiences are more likely to engage with a device than a piece of paper—but not always. An integrated multimedia, multiplatform approach can serve existing audiences, engage new ones, and help you tell your story better to both. During this four-week course, Dr. David Dixon, professor and co-chair of communication at Messiah University, will discuss how to effectively adapt your storytelling to digital platforms while maintaining meaningful connections with your audience.Discover how to grab attention and keep readers engaged in the fast-paced world of digital media while adapting your storytelling to resonate with your audience’s online habits. Learn the importance of understanding your audience’s needs—even when they’re not directly communicating—and gain strategies for navigating the ever-changing technological landscape. You’ll explore how to expand your reach to new audiences without losing touch with loyal followers.

Course topics include:

Week 1: Selling the story (and publication) works differently online—from getting the audience’s attention to keeping them engaged

Week 2: Stories must be told differently online to match the audience’s experience with the media

Week 3: Listening to audiences is crucial—even when they’re not talking to you

Week 4: Always playing catch-up: Technological changes mean expanding to new audiences while retaining existing ones

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ScheduleSystem requirementsRegistration and feesSchedule

Schedule

The schedule is flexible in order to meet the needs of each student. The only scheduled events are the weekly one-hour live sessions. If you are unable to attend live, you may watch a recording, which is available online anytime. The live sessions will be held on Thursdays at 7:00 pm EST.

Course requirements

Background reading: Book excerpts and articlesLive session: Attend a one-hour online live session with the instructor. All sessions are recorded. The recordings are available 24/7 within a few hours of the live event.Forum discussion: Participate in the class forum by making comments and asking questions throughout the week.Homework assignment: Complete and return the homework assignment by Tuesday each week.Time required to complete coursework: Approximately five hours each week.

System requirements

MTI website: Class instructions and forums are available via this website in the MTIOnline free learning center. You may signup for a free membership at any time.ClickMeeting: The online course live sessions are delivered via ClickMeeting. Each live session includes video and audio. You are not required to dial in by phone or download and install any software in order to attend the meeting. ClickMeeting provides the following system requirements in order to get the best experience from the workshop:

Registration and fees

Course fee: $75 (Financial assistance may be available. Please contact MTI.)Payment options: Credit card via PayPal (If you would like to participate in the course, but have no way of transferring funds over the Internet, please contact MTI to discuss other options.)Registration: Please register online by January 23, 2025. Accepted registrants will be notified and given further instructions.Class size: Up to 20 students

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