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Tell It Online: Create Interactive and Engaging Online Media


Date: March 21
Time: 9:00 am - 10:00 am



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Online storytelling involves more than pouring content from a magazine or TV story onto the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online. The word to remember in 2019 is “engagement” and the way to get it is “interactivity.”

In this free online workshop, Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will show you how you can create interactive and engaging online media that people want to view.

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Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught and coached print newsrooms in the U.S. and abroad on how to build interactive news websites, how to use video more effectively online, and how to manage ethical issues that arise online. During his two and a half decades as a journalist, and nearly two decades as a teacher at Poynter, Al has been awarded many of journalism’s highest honors. He was inducted into the Kentucky Journalism Hall of Fame, and in 2008 was awarded The Governor’s Award, the highest honor given by the National Academy of Television Arts and Sciences. He has also been honored by the National Press Photographers Association and the Radio and Television News Foundation for contributions to journalism and journalism education. He earned an M.A. in Digital Journalism and Design from the University of South Florida and a B.A. in journalism from Western Kentucky University.