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Tell It Online


Date: March 21
Time: 9:00 am - 10:00 am



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Online storytelling involves more than pouring a newspaper or TV story on the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online. The word to remember in 2019 is “engagement” and the way to get it is “interactivity.”

In this free online workshop, Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will show you how you can create interactive and engaging online media that people want to view.

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Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught and coached print newsrooms in the U.S. and abroad how to build interactive news websites, how to use video more effectively online, and how to manage ethical issues that arise online. Al is the author of the book Aim For The Heart: Write, Shoot, Report, Produce for TV and Online, which is being used by more than 125 universities as their main broadcast writing, reporting and ethics textbook. During his two and a half decades as a journalist, and nearly two decades as a teacher at Poynter, Al has been awarded many of journalism’s highest honors. He won the National Emmy, the Peabody Award (group award), the Japan Prize, the American Bar Association’s Silver Gavel for Court Reporting, seven National Headliner Awards, two Iris Awards and the Robert F. Kennedy Award. Al was inducted into the Kentucky Journalism Hall of Fame and in 2008 was awarded The Governor’s Award, the highest honor given by the National Academy of Television Arts and Sciences. He has also been honored by the National Press Photographers Association and the Radio and Television News Foundation for contributions to journalism and journalism education. Al is a juror for the Scripps Howard National Journalism Awards, and served as a final juror on the duPont-Columbia Awards, and the Investigative Reporter and Editor awards. He earned an M.A. in Digital Journalism and Design from the University of South Florida and a B.A. in journalism from Western Kentucky University.