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Social Media: Marketing or Mission?


Date: January 16
Time: 10:00 am - 11:00 am


MTI Online


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Since the birth of social media, organizations have struggled to decide whether these platform should be used for marketing or to advance mission through engagement with readers.

In this free online workshop, James Blake, former head of communications for Museum of the Bible, will discuss the debate and share the content marketing strategies used by Museum of the Bible–one of the top 10 museums on Facebook before they even opened their doors.

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James Blake is an author, speaker, and award-winning public relations and marketing executive focused in the non-profit sector. James led the communications effort for Museum of the Bible, a 430,000 square-foot-facility just a few blocks from the U.S. capital in Washington, D.C. He also served as a communications leader in the arts, health care, and university fields.