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Print Publishing in a “Digital-First” World

Details

Date: October 7, 2019 to November 1, 2019
Cost: $50

Description

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“Mobile technology has spread rapidly around the globe,” says a recent report by the Pew Research Center. “Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones.” Is it possible to embrace a digital-first mindset and also thrive in print publishing? In this course, we will explore this question and outline ways to leverage the unique value of print and digital, better serve readers across each platform, and create scalable models for growth.

Each week of the course will focus on a challenge area for magazine publishers in the digital age: 1) how to understand the unique needs of the print and digital reader, 2) how to optimize your distribution strategy, 3) how to approach product development and establish a sustainable business model, and 4) how to evaluate success and adapt accordingly.

Jacob Walsh, vice president and publisher of Christianity Today (CT) magazine, will guide you through this course using examples from CT’s purposeful transition to a digital-first mindset.

Trainers

Jacob Walsh is vice president and publisher of Christianity Today magazine. Over the past 15 years, he has worked in various editorial, design, and marketing roles – and enjoys the challenge of an ever-evolving media landscape. In addition to his work with CT magazine, he has worked in advertising as a social media strategist, and has led the publishing efforts for a portfolio of brands including Leadership Journal, Books & Culture, Men of Integrity, and The Behemoth. Jacob is married to his high-school sweetheart and lives in the Chicago suburbs with his wife and three kids.