“Mobile technology has spread rapidly around the globe,” says a recent report by the Pew Research Center. “Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones.” Is it possible to embrace a digital-first mindset and also thrive in print publishing? In this course, we will explore this question and outline ways to leverage the unique value of print and digital, better serve readers across each platform, and create scalable models for growth.
Each week of the course will focus on a challenge area for magazine publishers in the digital age: 1) how to understand the unique needs of the print and digital reader, 2) how to optimize your distribution strategy, 3) how to approach product development and establish a sustainable business model, and 4) how to evaluate success and adapt accordingly.
Jacob Walsh, vice president and publisher of Christianity Today (CT) magazine, will guide you through this course using examples from CT’s purposeful transition to a digital-first mindset.