Description
Information also available at www.mtiinafrica.com!
Join Magazine Training International as it begins it’s expansion into Africa! You will learn the essential steps for successful magazine publishing through the intensive Magazine Publishing Institute. Don’t miss this opportunity to learn from some of the most highly-respected Christian publishing professionals in the world. Sign up for email alerts.
The training program this year will include a seven-day Magazine Publishing Institute with three tracks (magazine editing, management, and design). The institute will be held 30 September – 6 October in Nairobi, Kenya, and will be taught by nine trainers from around the world. Bring your staff members and allow each person to learn in depth the skills needed to perform well in their role as publisher, editor, or designer for the benefit of the magazine. As a team, you will learn how the various roles work together to create an effective publishing plan and publication.
We expect that another key benefit of the program for participants will be the opportunity to meet one another, share triumphs and fears, and learn from one another. Magazine workers scattered throughout the breadth of Africa often have a sense of isolation and may easily become discouraged. A conference like this offers desperately-needed encouragement and refreshment.
What you'll learn
Session topics:
Editing, design, and management—skill in all these areas is critical to the success of your magazine. In the Magazine Publishing Institute, you will enroll in a specific track, but daily plenary sessions will bring together all three tracks to show how each discipline influences and fits together with the others.
Magazine Editing Track
This track especially for the magazine editor will cover topics like:
- Develop a magazine profile: Learn how to identify your target audience and craft and use a mission statement and editorial plan.
- Principles of editorial planning: Learn how to lead planning meetings and teach your staff the rules of successful brainstorming.
- Manuscript editing: Learn the four steps of editing and how a style sheet can bring consistency to your magazine.
- Solving manuscript problems: How to identify and solve the common problems you’ll encounter in manuscripts.
- Working with writers: Discover how to find, train, and keep writers.
- Selecting and shaping manuscripts: You’ll develop a procedure for article selection and dealing with articles that need to be rewritten.
- Leads and conclusions: Tips for writing compelling leads and conclusions that leave a strong impression.
- Reader research: How research can help make your magazine more effective. Here’s a description of the types of research and how to get the most from your research.
- Production: Develop and use a production grid to ensure the magazine is completed on time with a minimum of stress.
- Digital publishing: Creating a digital magazine.
Magazine Design Track
Designers and editors (those who don’t plan to attend the magazine editing track) will benefit from discussion of topics like:
- The magazine’s visual identity: How a strong brand will nurture and sustain a relationship with readers.
- Words and images: Combine them strategically to create a sense of purpose in each magazine spread.
- The design elements: Know and use them effectively to create meaningful experiences for readers.
- Typography: Select and arrange typography according to principles of legibility, hierarchy, contrast, consistency, and appropriateness.
- Magazine architecture: Develop flexible templates for departments, create a design system, and identify usage standards.
- The magazine cover: Explore how to develop a cover style, select a primary image, and combine the various elements to make an effective design.
- Design on a modest budget: Learn how to use typography, texture, backgrounds, screens, tints, scale, and contrast to enhance design possibilities on a modest budget.
- Redesign: How to re-evaluate the magazine’s voice and develop a redesign strategy.
Magazine Management/Business
Publishers and editors, but especially those with responsibility for the financial success of the magazine should attend this track. Topics like these will be discussed:
- Define your purpose: Develop mission and vision statements; define and apply corporate values.
- How to start a magazine: Learn what important factors you need to consider before you launch or re-launch a magazine.
- Your leadership style: Redefine your management and leadership style.
- How to price and sell space ads: Help advertisers use your magazine effectively; discover where to find advertisers, and how to communicate the benefits of advertising in your magazine.
- Managing your subscriptions: The elements of an effective fulfillment system and principles of customer service.
- Increase your circulation: Evaluate your marketing efforts, find new sources of subscribers, and develop pricing strategies in order to reach your full potential.
- Production: How to save money on production without reducing quality.
- How to prepare a budget: Learn how to manage expenses and establish basic publishing accounting procedures.
- Generating income: Examine potential unexplored sources of income and publication-related products.
- Personnel: Develop job descriptions, establish functions and qualifications, select and evaluate staff, and work with volunteers.
- Distribution: Principles and methods of distribution, with discussion of possible solutions to distribution problems.
At the conference
Location
The conference will be held in Nairobi, Kenya.
CORAT Africa
P.O. Box 42493
Bogani Road
Nairobi 00100
Tuition
Conference tuition: $160 per person
Includes: lunches and tea breaks for six days, all sessions, conference materials, opening reception, ice cream social, and closing banquet
- Early bird discount: We are offering a $50 early bird discount if payment is received by Aug 1, 2018. The discount is available to all participants whether commuting or staying on campus.
Lodging and meals
Special conference rate for room and board (30 September – 6 October):
- Single room (includes supper and breakfast for six nights): $130 total per person
- Shared room (includes supper and breakfast for six nights): $70 total per person
(An MTI scholarship of $10 per night per person is already included in the shared room rate to make rooms affordable for participants who are willing to share a room.) - Extra nights: Please note, if participants need to stay overnight a day or two before or after the conference dates, the room rate will be $30 per person per night for single or shared room. This rate is half-board (includes breakfast and supper).
Commuter option: Participants may choose to commute each day from home or from other accommodations arranged by the participant individually. Commuters pay only the conference tuition. Commuters are responsible for arranging their own transportation to and from the conference facility each day and should be aware that traffic in Nairobi can be extremely busy at times.
Who should attend
Christians on staff with a magazine or who consistently freelance, specifically Christian editors, designers, and publishers.
Schedule
Sunday, 30 September
13:00 Registration opens
15:15 Reception
16:00 Plenary session
18:00 Supper (for participants staying on campus)
20:00 Ice cream social
Monday, 1 October
08:30 Plenary session
10:00 Coffee break
10:30 Track workshops
12:00 Lunch
14:00 Track workshops
15:00 Coffee break
15:30 Track workshops
16:40 Track workshops
18:00 Supper (for participants staying on campus)
20:00 Optional evening sessions
Tuesday, 2 October
08:30 Track workshops
10:00 Coffee break
10:30 Track workshops
12:00 Lunch
14:00 Track workshops
15:00 Coffee break
15:30 Track workshops
16:40 Track workshops
18:00 Supper (for participants staying on campus)
20:00 Optional evening sessions
Wednesday, 3 October
08:30 Plenary session
10:00 Coffee break
10:30 Track workshops
12:00 Lunch
13:30 Group outing
18:00 Supper (for participants staying on campus)
20:00 Optional evening sessions
Thursday, 4 October
08:30 Plenary session
10:00 Coffee break
10:30 Track workshops
12:00 Lunch
14:00 Track workshops
15:00 Coffee break
15:30 Projects
18:00 Supper (for participants staying on campus)
20:00 Optional evening sessions
Friday, 5 October
08:30 Plenary session
10:00 Coffee break
10:30 Track workshops
12:00 Lunch
14:00 Track workshops
15:00 Coffee break
15:30 Projects
18:00 Supper (for participants staying on campus)
20:00 Optional evening sessions
Saturday, 6 October
08:30 Plenary session
10:00 Coffee break
1o:30 Project reports or track workshops
12:00 Lunch
14:00 Project reports
15:00 Coffee break
15:30 Project reports
18:00 Banquet (for all participants)
Cost
- Conference tuition: $160 per person
Includes: lunches and tea breaks for six days, tuition, conference materials, opening reception, ice cream social, and closing banquet- Early bird discount: We are offering a $50 early bird discount if payment is received by Aug 1, 2018. The discount is available to all participants whether commuting or staying on campus.
- Special conference rate for room and board (30 September – 6 October):
Single room (includes supper and breakfast for six nights): $130 total per person
Shared room (includes supper and breakfast for six nights): $70 total per person
(An MTI scholarship of $10 per night per person is already included in the shared room rate to make rooms affordable for participants who are willing to share a room.) - Extra nights: Please note, if participants need to stay overnight a day or two before or after the conference dates, the room rate will be $30 per person per night for single or shared room. This rate is half-board (includes breakfast and supper).
- Commuter option: Participants may choose to commute each day from home or from other accommodations arranged by the participant individually. Commuters pay only the conference tuition. Commuters are responsible for arranging their own transportation to and from the conference facility each day and should be aware that traffic in Nairobi can be extremely busy at times.
You will need to purchase your flight/transportation separately.
