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Editorial marketing in the post-truth digital era


Date: May 23, 2018
Time: 7:00 am - 8:00 am


MTI Online


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With all the competition in the realm of digital marketing, it can be tempting to make ethical sacrifices in order to keep up. Discover how to help your editorial team retain its integrity and continue effectively serving your audience in the midst of the constantly changing technologies, habits, rules, and realities of modern publishing.

In this free webinar, Alex Yefetov, publisher for NARD Publishing Group in Ukraine, will share practical suggestions for digital marketing as you navigate what you do, who you do it for, and who you do it with.

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Alex Yefetov, publisher for NARD Publishing Group, is currently working on a number of publishing and media projects in editorial marketing, consulting, management, and team training. He has been involved in media and publishing since 1995, and management and consulting since 1997. Alex has an international publishing background and experience in successful start-ups and re-launches of publications. He specializes in strategic planning, multimedia, and community building with emphasis on print/online solutions. He previously worked as editorial director for business development at SoftPress Publishing and publisher and editor-in-chief at Christianity magazine in Ukraine. Alex served as a trainer in MTI training program in India in 2012.