Magazines often survey their readers in order to provide vital information to prospective advertisers. This subscriber profiles information may be presented to advertisers in a variety of forms.

Charisma Media publishes a number of magazines. Detailed information about each magazine’s subscribers is printed in either a four-page booklet or single sheet that is inserted in a presentation folder along with the advertising rate card and other information.

Media kits, which are provided to prospective advertisers, normally include: a covering letter introducing the kit; a printed presentation folder; a rate card; subscriber profiles; a sample of the magazine; and possibly additional promotional information.

This sample includes:

• Introductory page
• Print Properties
• Online Properties
• Broadcast/Podcasts Properties
  
• Testimonials
• Advertisement dimensions
• Advertisement specifications

Magazines often survey their readers in order to provide vital information to prospective advertisers. This subscriber profiles information may be presented to advertisers in a variety of forms.

Media kits, which are provided to prospective advertisers, normally include: a covering letter introducing the kit; a printed presentation folder; a rate card; subscriber profiles; a sample of the magazine; and possibly additional promotional information.

This sample includes:

• Presentation folder
• Rate card
• Subscriber profiles
• Magazine sample (not shown)

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.