Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Magazines often survey their readers in order to provide vital information to prospective advertisers. This subscriber profiles information may be presented to advertisers in a variety of forms.

Detailed information about Christianity Today subscribers is published in a 48-page booklet titled “Christianity Today Subscriber Characteristics.” This sample does not include the entire booklet. This sample includes:

• Table of contents
• Summary profile
• Definitions
• Personal profile section
• Books & videos section
• Background information
• Readership survey

Magazines often survey their readers in order to provide vital information to prospective advertisers. This subscriber profiles information may be presented to advertisers in a variety of forms.

Detailed information about Lydia subscribers is printed on six separate sheets which are inserted in a presentation folder along with the advertising rate card and other information.