Media kits, which are provided to prospective advertisers, normally include: a covering letter introducing the kit; a printed presentation folder; a rate card; subscriber profiles; a sample of the magazine; and possibly additional promotional information.

This sample includes:

• Presentation folder
• Rate card
• Subscriber profiles
• Magazine sample (not shown)

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.

Rate cards explain the magazine’s terms and requirements to potential advertisers. Rate card formats vary widely, from a single card to a brochure to a small booklet.