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Who is your audience?

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The most important issue for a new or existing magazine (or newsletter, website, blog) is to clarify your target audience. A new magazine needs to carefully define who they are serving with their publication. Saying that your magazine is for “everyone,” or “all Christians” is not an adequate response. Such a broad audience focus will…

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Facing Plagiarism

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Has it happened to you? Have you received an article you assigned to a new writer, plugged a well-turned phrase into an online search engine, and discovered the article was rife with sections lifted from another author’s work? It’s happened to me. More than once. The assignment Jessie wrote a funny book on her struggles with…

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Vous vous sentez seul ? Vous ne l’êtes pas !

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Ne manquez pas une occasion précieuse de réseautage Bien sûr, les raisons pour lesquelles vous suivez un cours professionnel sont l’apprentissage, le développement de vos compétences et l’amélioration de votre travail. Mais il y a une autre raison d’assister à une conférence comme celle qui aura lieu cet automne à Abidjan. C’est également l’occasion de tisser des liens avec des…

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C’est un nouveau cours préparé spécialement pour vous

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Voici ce que vous apprendrez dans le cours d’Introduction à l’édition de magazines Inscrivez-vous maintenant à un nouveau cours spécialement conçu pour les professionnels de l’édition de magazines chrétiens exerçant en Afrique francophone. Le cours d’Introduction à l’édition de magazines se tiendra du 15 au 21 septembre 2019 à Abidjan, en Côte d’Ivoire, au centre…

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Still learning

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I attended a professional conference a few weeks ago, and it was invigorating to learn from experts and peers in the areas of editing, writing, and design. An in-person conference is a great way to boost skills! Magazine Training International offers in-person conferences periodically. The next MTI conference is in French, in Côte d’Ivoire. How…

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Working with new writers: A delicate task

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Last week, I met with an aspiring writer. For years, Marie has dreamed of writing fantasy novels for teens and young adults. She shared her ideas with me about a parallel universe where a princess awaits rescue and mythical creatures abound. Marie hopes to use allegories to communicate her faith, imitating great Christian writers she…

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Introduction a l’edition de magazines
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Rejoignez les professionnels de l’édition chrétienne de toute l’Afrique francophone lors de notre cours en Côte d’Ivoire pour apprendre les étapes essentielles à la réussite de l’édition de magazines. Ce nouveau cours de sept jours est proposé par Magazine Training International en coopération avec le Centre de Publications Évangéliques. Qu’il s’agit de la rédaction, la…

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Moving from dreams to reality through accountability

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Do you struggle to turn visions for your magazine into a real plan of action? Moving from dreams to reality is often where people get hung up. According to the article “Business Plan Toolbox: Business Planning with Accountability” by Stephie Althouse, most companies face these common obstacles: There is a significant skill gap between the…

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Quotes can make or break your article

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The use of quotes can either be deathly dull or breathe life and interest into your article. There are so many things to consider: the interview of your subject, attribution, when a quote is powerful enough to use as the lede or conclusion, which parts of the quote to use, and more. Below are some…

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The Importance of Brainstorming: Schedule time to think

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By Shane Parrish, founder of Farnam Street The best advice I’ve ever gotten about thinking came from a private-company CEO who has a thirty-year track record that’s up there with Warren Buffett’s. One day he said to me, “Shane, most people don’t actually think. They just take their first thought and go.” We’re all busy.…

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