Blog

Don’t miss our summer resource sale

sale
Print Friendly, PDF & Email

Save big on the resources you need to grow your skills and make your magazine stand out. For a short time, one of MTI’s professional publishing resources is on sale at an amazing discount. DVD courses are 90% off! Coupon code: summer16 Gain valuable knowledge and professional development when you purchase a manual or DVD course…

Read More

Join our MTI Online members-only section

MTI Online
Print Friendly, PDF & Email

One of the most exciting parts of our website is MTI Online. It is a free, members-only section. Why wait for the next featured e-book, video or live presentation when you can gain professional development through our training materials now. MTI Online contains a vast library of training materials that are free to members. Join…

Read More

Thou Shalt Not Pontificate

pontificate
Print Friendly, PDF & Email

The subtle differences between the two statements below can bring people closer to your writing, or push them away in an instant. “You need to forgive your enemy.” “We need to forgive our enemies.” The first example is a classic case of pontificating: talking down to the reader, insisting that the reader do something, remaining…

Read More

Using Bind-In Cards

bind-in cards
Print Friendly, PDF & Email

Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Bind-ins are perforated for easy removal, and are placed in a specific location in the magazine. As the reader examines the magazine the pages fall open to where the card is due to its thickness. Publishers may sell these cards to advertisers…

Read More

MTI Community Forum

forum
Print Friendly, PDF & Email

One of the new features on our redesigned website is a community forum, where MTI Online members (join now – it’s free) can connect with others in magazine publishing and speak out on what matters to them. What would you discuss in a forum? Here are some ideas for forum topics: questions that you want…

Read More

20 Questions to Develop your Reader Profile

reader profile
Print Friendly, PDF & Email

Who are the people you want to reach? In order to create a magazine that will attract and effectively serve them, you need to know your audience. How well do you know your readers? Ask yourself these questions to develop a reader profile. When you have a clear reader profile, you can quickly decide if…

Read More

The art of brainstorming

brainstorming
Print Friendly, PDF & Email

“Brainstorming” is a creativity technique for producing a lot of ideas in a short period of time. There are many styles of brainstorming. It can be done in a group or individually. As you begin it is important to define the objective of the brainstorming session. Here are some tips for successful brainstorming: Don’t reject…

Read More

Start to Finish – Quick graphic design routine

graphic design
Print Friendly, PDF & Email

It’s 4:30pm, the office closes at 5, and you need a graphic for your Facebook post that should have been done yesterday. Take a deep breath, stretch, and follow these five steps to have a quick graphic design in 30 minutes that looks like you spent hours. While this simple process is by no means…

Read More

Consumers “like” magazines more than any other communications medium

magazine
Print Friendly, PDF & Email

Is the magazine medium doomed to extinction as some media pundits predict? Not according to a brand audience report published in April by MPA-The Association of Magazine Media (MPA). “Magazine media brands continue to deliver meaningful growth across platforms, engaging consumers in all formats, including social media,” the report declared. American magazine brands were growing…

Read More

Reaching refugees with the Gospel

reaching refugees
Print Friendly, PDF & Email

Terrorist attacks, displaced refugees, war, hunger, poverty, and so much more plague our world today. Journalists face a lot of challenges as they try to report on these crises. Whether you are under attack personally or trying to help those who are, it can be difficult to choose where to begin. Many of you may…

Read More