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Alphabet Soup: When to spell out Acronyms

acronyms
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An acronym is a word formed from the initial letter or letters of each of the successive parts or major parts of a compound term. Acronyms can be quite useful in communications, because they convey information quickly and efficiently to those who are in the know.  However, acronyms can also be a barrier and make…

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How to communicate with advertisers effectively

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Ongoing communication is important There are various ways to communicate with companies you want to advertise in your publication, both those who may in the future and current ones. They expect a good return on investment for their ads and it’s your job to entice them with your readership, encourage them to stay, and show…

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Answers to your questions

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Magazine Training International gets asked a lot of the same questions. Here are some answers to the most common ones: Q: I really want to attend the next on-site training conference. When is it and where will it be? A: As soon as we know and have enough information about our events we post them to our…

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MTI releases “Introduction to Magazine Publishing” book

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The wisdom and experience of 11 Christian publishing professionals form the basis of a 212-252 page Introduction to Magazine Publishing book released late last year in English and French editions.  The practical how-to book, divided into separate sections on magazine business, editing, and design, brings together the fundamental principles key to successful magazine publishing.   The book is…

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Communicating with authors and subjects of stories

communicating
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As an editor, I want an article that goes into a magazine or on a website to reach the reader, so the reader is always my first consideration when I am editing. Is the message clear? Is the content compelling? Will the content have an impact on the life of the reader? The relationship with…

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Create core values for your publication

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Reminder: Reinforcing Company Core Values Is Key Creating company core values is no easy feat. It takes hours, days, months or even (for the real overachievers out there) years to develop the perfect combination of words that defines your organisation’s value set. Once developed, they are typically rolled out with much fanfare. The company core…

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Inform and Do No Harm: Combating Fake News

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As Christian journalists, we should take pride in the accuracy and truthfulness of our work, but doubly so. Not only is your credibility at risk, but your testimony. The rampant invasion of fake news makes it imperative that we focus on fact-checking to produce a true and excellent product. Fake news aims to confuse the…

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Through the years with MTI: 2003

2003
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 An interview with SY Phang How did you become involved in communications? Why is it important to you? Mass Communication was my major in university. Since my graduation, I have been involved in print media, specializing in company newsletters, corporate publications and marketing communication materials. I didn’t get to do broadcasting, which was my first…

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All the publishing resources you may have missed in 2019

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We’ve rounded up all the resources you might have missed! Here are our best on-demand workshops and e-books of 2019: [e-book] Developing writers [workshop] Axis: The one conversation model [e-book] How to design a powerful cover [workshop] Tell it online: Create interactive and engaging online media [e-book] Editorial management [workshop] Worldwide trends in magazine publishing…

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Merry Christmas from your friends at Magazine Training International

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Merry Christmas! In some of the languages of Africa Joyeux Noël French Krisimasi Njema Swahili Geseënde Kersfees Afrikaans E ku odun, e ku iye’dun Yoruba Jabbama be salla Kirismati Fulani Barka dà Kirsìmatì Hausa E keresimesi Oma Igbo 3īd mīlād majīd / عيد ميلاد مَجيد Arabic Feliz Natal! Portuguese Idara ukapade isua Ibibio Merry Christmas…

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