Tips for a Making Your Facebook Cover Image Stand Out

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What do you need to consider when choosing a Facebook cover image for your publication? How can you make a memorable first impression with your choice of image?

Make sure your cover image conveys exactly the message you want it to with these tips:

  • The ideal cover image dimensions are: 820 pixels wide by 462 pixels tall
  • NEW – you can now use a video instead of a static cover photo. Take the opportunity to share a little bit more of your story. Cover videos should be 820 pixels wide by 312 pixels tall and 20 to 90 seconds long.
  • Remember that your cover image will look different on a computer versus a mobile device. As with all design, double check how your image appears on mobile.
  • A great way to make sure you are representing your magazine exactly how you want to is by creating the image in Photoshop. Here is a template: Facebook cover photo template (820 x 462px).
  • If you can’t or don’t want to design an image for your cover, use a photograph that represents your publication or a beautiful stock photo.
  • Using Canva is another option. You can customize their pre-made templates.

How should you select your cover photo? Hubspot has put together a great list of do’s and don’ts when it comes to cover photos. Here are some of the highlights:

  • Follow Facebook’s guidelines
  • Respect Facebook’s required dimensions (820px wide by 312 px tall for desktops)
  • Stay mainly visual and have a clear focal point
  • Keep in mind how your cover photo will look like on mobile
  • Integrate your cover photo design with the rest of your page

What type of image attracts viewers?

  • Emotion – feelings lead to action
  • Relevance – make sure it fits your audience’s interests
  • Colors – make the image attractive
  • Typography – make your message clear
  • Hashtags and text – use the right words that cause your audience to interact

Coca-Cola Facebook cover photo

Think outside the box:

  • Promote your social media campaigns

Canva Facebook cover photo

  • Change the image based on special occasions, events, sales, or holidays

Carousell Facebook cover video

  • Use it to send people a special offer

World Triathlon Facebook cover photo

Continue reading for more tips, examples, and a showcase of great cover photos

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