Tag: advertising

What digital advertising can learn from printed magazines

digital advertising

By D. Eadward Tree, Publishing Executive Fraud. Ad blockers. Mobilegeddon. Slow page loading. Low ad rates. Let’s face it: Digital advertising, which was supposed to rescue us from the decline of print, has run into a mess of problems this year on the way to saviorhood. We magazine publishers have competitive advantages in dealing with…

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What is an Issue Wrap?

issue wrap

An issue wrap is a second cover on a magazine. They are not usually put on magazines to be displayed for single-copy sale. However, they are sometimes used on magazines mailed to subscribers. Issue wraps not only provide extra protection for the cover, but can serve as a tool to: advertise special offers to subscribers,…

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Media Kit: A Meet and Greet for Advertisers

media kit

A media kit is your magazine’s opportunity to make a great first impression on potential advertisers. You want to introduce your magazine in a quick, engaging, and meaningful way. Put together a packet that tells the advertiser who your magazine is, how it can benefit their company, and what advertising options you can offer. A media…

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Using Bind-In Cards

bind-in cards

Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Bind-ins are perforated for easy removal, and are placed in a specific location in the magazine. As the reader examines the magazine the pages fall open to where the card is due to its thickness. Publishers may sell these cards to advertisers…

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