The companion to our managing the magazine course, this practical manual on the business of magazine publishing delivers the tools you need to establish your magazine on a solid financial base for future growth and increased ministry outreach.
You’ll learn how to develop a business plan, build circulation, get advertisers, control costs, make a budget, handle magazine orders efficiently, use research, and manage personnel. You will assess the present status of your magazine, identify problem areas, and apply tried and true principles to solve problems. And, if you’re planning to start a magazine, it is essential reading in order to establish your magazine on a solid foundation.
The authors are experienced MTI trainers Dr. Kent Wilson and Dave Wilson. Kent is executive coach with Vistage International, president of Nonprofit Leadership Exchange, and former executive publisher of NavPress. Dave is former director of operations for NavPress Periodicals.