The Keys to Effective Research

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Who are your readers and what do they like or not like about your magazine? How do you find out if your magazine is reaching your chosen audience? Research is the answer. Watch this video to discover the how to avoid common mistakes that publishers make when seeking to know their audiences better.

In our free training video on effective research you’ll learn:

  • how to choose the best type of research to get the information you need
  • how to craft questions that produce useful answers
  • why to ask only for information that you are willing to base decisions on

Instructors: Dr. Kent Wilson is former executive publisher of NavPress, and an executive coach with Vistage International and president of Nonprofit Leadership Exchange.

To watch this training session professionally filmed live at an MTI conference, please complete the information below and click the button to start your session. Video length: 54 minutes.

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