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Magazine Publishing Institute – Nairobi

Details

Date: October 1, 2018 to October 8, 2018

Venue

Nairobi,

Description

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Join Magazine Training International as it begins it’s expansion into Africa! You will learn the essential steps for successful magazine publishing through the intensive Magazine Publishing Institute. Don’t miss this opportunity to learn from some of the most highly-respected Christian publishing professionals in the world. Sign up for email alerts.

The training program this year will include an eight-day Magazine Publishing Institute with three tracks (magazine editing, management, and design). The institute will be held October 1 – 8 in Nairobi, Kenya, and will be taught by nine trainers from around the world. Bring your staff members and allow each person to learn in depth the skills needed to perform well in their role as publisher, editor, or designer for the benefit of the magazine. As a team, you will learn how the various roles work together to create an effective publishing plan and publication.

We expect that another key benefit of the program for participants will be the opportunity to meet one another, share triumphs and fears, and learn from one another. Magazine workers scattered throughout the breadth of Africa often have a sense of isolation and may easily become discouraged. A conference like this offers desperately-needed encouragement and refreshment.

What you'll learn

Session topics:

Editing, design, and management—skill in all these areas is critical to the success of your magazine. In the Magazine Publishing Institute, you will enroll in a specific track, but daily plenary sessions will bring together all three tracks to show how each discipline influences and fits together with the others.

Magazine Editing Track

This track especially for the magazine editor will cover topics like:

  • Develop a magazine profile: Learn how to identify your target audience and craft and use a mission statement and editorial plan.
  • Principles of editorial planning: Learn how to lead planning meetings and teach your staff the rules of successful brainstorming.
  • Manuscript editing: Learn the four steps of editing and how a style sheet can bring consistency to your magazine.
  • Solving manuscript problems: How to identify and solve the common problems you’ll encounter in manuscripts.
  • Working with writers: Discover how to find, train, and keep writers.
  • Selecting and shaping manuscripts: You’ll develop a procedure for article selection and dealing with articles that need to be rewritten.
  • Leads and conclusions: Tips for writing compelling leads and conclusions that leave a strong impression.
  • Reader research: How research can help make your magazine more effective. Here’s a description of the types of research and how to get the most from your research.
  • Production: Develop and use a production grid to ensure the magazine is completed on time with a minimum of stress.
  • Digital publishing: Creating a digital magazine.

Magazine Design Track

Designers and editors (those who don’t plan to attend the magazine editing track) will benefit from discussion of topics like:

  • The magazine’s visual identity: How a strong brand will nurture and sustain a relationship with readers.
  • Words and images: Combine them strategically to create a sense of purpose in each magazine spread.
  • The design elements: Know and use them effectively to create meaningful experiences for readers.
  • Typography: Select and arrange typography according to principles of legibility, hierarchy, contrast, consistency, and appropriateness.
  • Magazine architecture: Develop flexible templates for departments, create a design system, and identify usage standards.
  • The magazine cover: Explore how to develop a cover style, select a primary image, and combine the various elements to make an effective design.
  • Design on a modest budget: Learn how to use typography, texture, backgrounds, screens, tints, scale, and contrast to enhance design possibilities on a modest budget.
  • Redesign: How to re-evaluate the magazine’s voice and develop a redesign strategy.

Magazine Management/Business

Publishers and editors, but especially those with responsibility for the financial success of the magazine should attend this track. Topics like these will be discussed:

  • Define your purpose: Develop mission and vision statements; define and apply corporate values.
  • How to start a magazine: Learn what important factors you need to consider before you launch or re-launch a magazine.
  • Your leadership style: Redefine your management and leadership style.
  • How to price and sell space ads: Help advertisers use your magazine effectively; discover where to find advertisers, and how to communicate the benefits of advertising in your magazine.
  • Managing your subscriptions: The elements of an effective fulfillment system and principles of customer service.
  • Increase your circulation: Evaluate your marketing efforts, find new sources of subscribers, and develop pricing strategies in order to reach your full potential.
  • Production: How to save money on production without reducing quality.
  • How to prepare a budget: Learn how to manage expenses and establish basic publishing accounting procedures.
  • Generating income: Examine potential unexplored sources of income and publication-related products.
  • Personnel: Develop job descriptions, establish functions and qualifications, select and evaluate staff, and work with volunteers.
  • Distribution: Principles and methods of distribution, with discussion of possible solutions to distribution problems.

At the conference

Location

The conference will be held in Nairobi, Kenya. The exact location is to be determined.

Tuition

Tuition includes conference sessions, Monday supper, lunches, a banquet, and materials.

Lodging and meals

Cost of rooms (on half pension basis):
Single rooms: TBD
Double rooms: TBD

Who should attend

Christians on staff with a magazine or who consistently freelance, specifically Christian editors, designers, and publishers.

Schedule


Monday, 1 October
12:00 Registration opens
14:30 Reception
16:00 Plenary session
18:00 Dinner
19:30 Plenary session

Tuesday, 2 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Wednesday, 3 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Thursday, 4 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Friday, 5 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Saturday, 6 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Sunday, 7 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Supper
19:00 Optional evening sessions

Monday, 8 October
08:30 Plenary session
10:15 Track workshops
11:15 Coffee break
11:45 Track workshops
12:45 Buffet lunch
14:30 Track workshops
15:30 Coffee break
16:00 Track workshops
18:00 Graduation/Banquet

Cost

  • To be determined

What’s included:

  • Sessions.
  • Printed materials and resources.
  • Food: Monday reception and dinner, lunches Tuesday-Monday, and closing evening banquet on Monday.

You will need to purchase your flight/transportation and lodging separately.