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Publishers are lousy at audience development. Here’s why.

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By Eric Shanfelt, Publishing Executive As media companies, we pride ourselves on building long-term content relationships with our readers. Our audiences are the lifeblood of our businesses driving advertising, subscription, event, lead generation, and other revenues. But despite our reliance on our audiences, we often struggle at developing them. It seems increasingly difficult for us…

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American and German Foundations Join Crisis Publishing Initiative Sponsors

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Magazine Training International (MTI) is pleased to announce new partnerships with co-sponsor Tyndale House Foundation and contributing sponsor Stiftung Christliche Medien, as they join the Crisis Publishing Initiative. The Crisis Publishing Initiative conference will be held on Oct. 15-18, 2017, at the Hotel Lövér in Sopron, Hungary. The Initiative is for Christians in publishing on…

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Feeling overwhelmed? What to do when you have too much to do

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“Deciding what not to do is as important as deciding what to do,” said Steve Jobs. If you are feeling overwhelmed with the multitude of tasks before you, it is time to take a closer look and choose a focus for your company, your products, and your job. Without focus you will most likely attempt to…

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Is it a picture or a photograph?

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There is more to being a photographer than just possessing the technology. Nearly everyone has a cell phone in their pocket and can snap a picture any time they want. But what turns a picture into a photograph? A good photograph exhibits composition, lighting, and technical accuracy. How can you tell if you have a…

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Save 15% with the Early Bird Special Discounted Registration

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The Crisis Publishing Initiative will equip Christians in publishing with the knowledge, skills, and resources we need in order to research, report, and publish responsibly in crisis situations. Join us in Sopron, Hungary on October 15 -18 for the conference. MTI is accepting registrations at a 15% discount from the regular registration fee of $450.…

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Are Publishers Really Putting Their Audiences First?

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By Peter Houston, Publishing Executive What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator. The worrying part of that for…

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Magazine Training International Announces Speaker Lineup for Crisis Publishing Initiative

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A growing list of internationally known publishers, analysts, researchers, editors, and authors will speak at the Crisis Publishing Initiative hosted by Magazine Training International (MTI) in Hungary, Oct. 15-18, 2017. The speakers have decades of experience in the “trenches,” dealing with the refugees crisis, natural disasters, religious persecution, and war. Some 100 Christians in publishing worldwide…

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Free Guide to Media Law in Africa

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Do you know what the legal environment is like in your country for journalists? Resources for those in the media have long been available regarding Europe and North America, but KAS Media Africa just released two books on media law for Africa. Journalists, broadcasters, and publishers can use this collection to know how to best…

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90% off DVD courses this month!

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Do you want to experience the professional growth that an MTI course can give you? Save big on the resources you need to grow you skills and make your magazine stand out. During May, our design and management DVD courses are on sale at an amazing discount. DVD courses are 90% off! Coupon sale code:…

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Brush up on your editing terms

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Writer and editors have various terms and jargon that go with the profession. Here are just a few of the commonly used terms and their definitions. Article tracking form: A form used to follow the progress of an article through the production process. Big picture editing: Editing with attention to the overall structure. Callout: A quote from the…

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