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For everybody? Or nobody?

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I cringe when I hear the answer “everybody” in response to the question as to a magazine’s audience. Even worse was the response one novice editor gave: “Everybody in the whole world, saved and unsaved.” Really? How do you produce a magazine that everyone in every country throughout the world will want to read, regardless…

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Infographic: 10 surprising truths about magazines in the U.S.

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1. 91% of U.S. adults read print magazines. 2. People under 35 read more print magazines than people over 35. 3. Digital edition readers are younger, more educated, and wealthier than the average U.S. adult. 4. There are over 7,000 print magazine titles in the U.S.–holding steady for seven years. 5. Consumers trust and are…

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MTI announces plans for Crisis Publishing Initiative

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The world is awash in crises of every kind, from the refugee crisis to earthquakes to terrorism and economic collapse. People are buffeted on all sides by often false and ungodly messages. In this environment, Christian publishers have a responsibility to discover and publish the truth and to try to mold the opinion of their…

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Helping Christian Magazines in the Developing World Flourish

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A decades-long partnership between Christianity Today and Magazine Training International advances excellence in international publishing. When journalist Sharon Mumper boarded a plane to Germany in January 1989 to begin her work as a missionary with Elim Fellowship, she was carrying a computer given to her by Christianity Today. As a journalist who had written and…

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Avoid Jargon that Alienates Readers

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Every industry has its own language. Using expressions that are familiar to your audience is an important part of effective communication. However, sometimes such language also excludes. Content that is meant to connect creates distance when the jargon isn’t readily understood. How much jargon to include? The primary consideration for any communication is to consider…

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Christian publishers around the world use MTI Online training program

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Christians in publishing from countries as far flung as India, Brazil and Ukraine are receiving professional training through Magazine Training International’s (MTI) online learning program. Although MTI has offered on-site training for 27 years, the online training program began only in 2013. To date, some 270 Christians in publishing from over 40 countries have attended…

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Honoring two who stayed the course

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Do you have staying power? Some 20, 30, or 40 years from now, will people look back at your career in publishing and see a faithful communicator who skillfully and consistently carried out the ministry to which he had been entrusted by God? Two such faithful communicators were honored recently for their decades of service…

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Don’t miss our summer resource sale

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Save big on the resources you need to grow your skills and make your magazine stand out. For a short time, one of MTI’s professional publishing resources is on sale at an amazing discount. DVD courses are 90% off! Coupon code: summer16 Gain valuable knowledge and professional development when you purchase a manual or DVD course…

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Join our MTI Online members-only section

MTI Online
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One of the most exciting parts of our website is MTI Online. It is a free, members-only section. Why wait for the next featured e-book, video or live presentation when you can gain professional development through our training materials now. MTI Online contains a vast library of training materials that are free to members. Join…

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Thou Shalt Not Pontificate

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The subtle differences between the two statements below can bring people closer to your writing, or push them away in an instant. “You need to forgive your enemy.” “We need to forgive our enemies.” The first example is a classic case of pontificating: talking down to the reader, insisting that the reader do something, remaining…

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