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Thou Shalt Not Pontificate

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The subtle differences between the two statements below can bring people closer to your writing, or push them away in an instant. “You need to forgive your enemy.” “We need to forgive our enemies.” The first example is a classic case of pontificating: talking down to the reader, insisting that the reader do something, remaining…

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Using Bind-In Cards

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Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Bind-ins are perforated for easy removal, and are placed in a specific location in the magazine. As the reader examines the magazine the pages fall open to where the card is due to its thickness. Publishers may sell these cards to advertisers…

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MTI Community Forum

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One of the new features on our redesigned website is a community forum, where MTI Online members (join now – it’s free) can connect with others in magazine publishing and speak out on what matters to them. What would you discuss in a forum? Here are some ideas for forum topics: questions that you want…

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20 Questions to Develop your Reader Profile

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Who are the people you want to reach? In order to create a magazine that will attract and effectively serve them, you need to know your audience. How well do you know your readers? Ask yourself these questions to develop a reader profile. When you have a clear reader profile, you can quickly decide if…

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The art of brainstorming

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“Brainstorming” is a creativity technique for producing a lot of ideas in a short period of time. There are many styles of brainstorming. It can be done in a group or individually. As you begin it is important to define the objective of the brainstorming session. Here are some tips for successful brainstorming: Don’t reject…

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Start to Finish – Quick graphic design routine

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It’s 4:30pm, the office closes at 5, and you need a graphic for your Facebook post that should have been done yesterday. Take a deep breath, stretch, and follow these five steps to have a quick graphic design in 30 minutes that looks like you spent hours. While this simple process is by no means…

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Consumers “like” magazines more than any other communications medium

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Is the magazine medium doomed to extinction as some media pundits predict? Not according to a brand audience report published in April by MPA-The Association of Magazine Media (MPA). “Magazine media brands continue to deliver meaningful growth across platforms, engaging consumers in all formats, including social media,” the report declared. American magazine brands were growing…

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Reaching refugees with the Gospel

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Terrorist attacks, displaced refugees, war, hunger, poverty, and so much more plague our world today. Journalists face a lot of challenges as they try to report on these crises. Whether you are under attack personally or trying to help those who are, it can be difficult to choose where to begin. Many of you may…

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Publishers look to Facebook to increase audience engagement

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By Friday morning last week 30,389 people had been talking about Dabira, a magazine that has been in existence only a short time. How is it possible that so many people were talking about a Nigerian Christian magazine? Dabira Editor Lara Odebiyi discovered long ago how a Facebook page for her magazine could impact and…

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5 Facebook posts your magazine can use today

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Facebook…An interactive-online book of faces, cat videos, and random breakfast photos that can also help your magazine grow in readership and impact. Several studies suggest that when using Facebook for business, you should post every hour or a minimum of five times a day, with quality content every time. Sound overwhelming? Don’t panic yet. If…

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