Blog

Learn the Jargon that Designers Use

jargon
Print Friendly

Designers have various terms and jargon that go with the profession. Here are just a few of the commonly used terms and their definitions. architecture: Underlying structure of a page. asymmetry: Disproportion; lack of symmetry. bleed: Type or imagery that extends beyond the trim edge of a page. byline: Author’s credit line. CMYK values: CMYK refers to the…

Read More

Soliciting Gift Subscriptions

Subscriptions
Print Friendly

It’s Christmas in July! As you plan ahead and look at what the rest of the year holds for your magazine, consider how to ask for gift subscriptions. Christmas is often a good time to solicit gift subscriptions. There are multiple ways you can do this: A package insert is a card or brochure enclosed in a…

Read More

Longtime editor, author, missiologist James Reapsome leaves rich publishing legacy

MTIPressRelease
Print Friendly

By Sara Schmidt James Reapsome, former editor of the Evangelical Missions Quarterly and longtime editor, author, professor, and pastor died June 26 at the age of 88 in Downer’s Grove, IL. Reapsome’s writing career began as a sports and news writer while in college, seminary, and the Armed Forces in Pennsylvania, Colorado, and Texas. His…

Read More

Refugee and Migrant Crises to be Featured at Crisis Publishing Initiative

MTIPressRelease
Print Friendly

With millions of people globally on the run and the biggest displacement of people the world has ever seen, the refugee and migrant crises are key topics at the Crisis Publishing Initiative Oct. 15 – 18, 2017, in Sopron, Hungary. In a plenary session and three workshops the crisis will be examined from all sides…

Read More

What digital advertising can learn from printed magazines

digital advertising
Print Friendly

By D. Eadward Tree, Publishing Executive Fraud. Ad blockers. Mobilegeddon. Slow page loading. Low ad rates. Let’s face it: Digital advertising, which was supposed to rescue us from the decline of print, has run into a mess of problems this year on the way to saviorhood. We magazine publishers have competitive advantages in dealing with…

Read More

Publishers are lousy at audience development. Here’s why.

development
Print Friendly

By Eric Shanfelt, Publishing Executive As media companies, we pride ourselves on building long-term content relationships with our readers. Our audiences are the lifeblood of our businesses driving advertising, subscription, event, lead generation, and other revenues. But despite our reliance on our audiences, we often struggle at developing them. It seems increasingly difficult for us…

Read More

American and German Foundations Join Crisis Publishing Initiative Sponsors

MTIPressRelease
Print Friendly

Magazine Training International (MTI) is pleased to announce new partnerships with co-sponsor Tyndale House Foundation and contributing sponsor Stiftung Christliche Medien, as they join the Crisis Publishing Initiative. The Crisis Publishing Initiative conference will be held on Oct. 15-18, 2017, at the Hotel Lövér in Sopron, Hungary. The Initiative is for Christians in publishing on…

Read More

Feeling overwhelmed? What to do when you have too much to do

overwhelmed
Print Friendly

“Deciding what not to do is as important as deciding what to do,” said Steve Jobs. If you are feeling overwhelmed with the multitude of tasks before you, it is time to take a closer look and choose a focus for your company, your products, and your job. Without focus you will most likely attempt to…

Read More

Is it a picture or a photograph?

photograph
Print Friendly

There is more to being a photographer than just possessing the technology. Nearly everyone has a cell phone in their pocket and can snap a picture any time they want. But what turns a picture into a photograph? A good photograph exhibits composition, lighting, and technical accuracy. How can you tell if you have a…

Read More

Save 15% with the Early Bird Special Discounted Registration

early bird
Print Friendly

The Crisis Publishing Initiative will equip Christians in publishing with the knowledge, skills, and resources we need in order to research, report, and publish responsibly in crisis situations. Join us in Sopron, Hungary on October 15 -18 for the conference. MTI is accepting registrations at a 15% discount from the regular registration fee of $450.…

Read More

1 2 3 13