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Yes, you’re publishing in the midst of crisis

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Why should I attend the Crisis Publishing Initiative? I’m not publishing in the midst of crisis. Really? Are your readers impacted by fears of terrorism? Or are they concerned about the influx of refugees into the country? Do they worry about the increase in violent crimes in their cities or the political turmoil in the…

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10 Tips for Choosing a Magazine Printer

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The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those. Lots of printers can print magazines. But most magazine publishers need a printer that can do more than print. Magazine publishers usually ask their printers to receive, process, and store page…

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Does this article fit my magazine?

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Your magazine is a friend to your readers. They like its personality, they know its moods and what to expect. Would you like a friend who looked and acted differently every time you saw her? While readers appreciate freshness, the content inside needs to be consistent with the message and fit your ministry’s purpose. Articles…

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Magazine Training International Joins with Sponsors for Crisis Publishing Initiative

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Magazine Training International (MTI) is pleased to announce a partnership with Lydia Foundation and Christianity Today, who are joining MTI as sponsors of the Crisis Publishing Initiative. The Crisis Publishing Initiative conference will be held on Oct. 15-18, 2017, at the Hotel Lövér in Sopron, Hungary. The Initiative is for Christians in publishing who face the challenge of…

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Does your magazine publish fake news?

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Of course not! We would never do that, you say. Possibly not, if fake news is defined as flagrantly false stories that you know are fiction, but that you present as true. But if your magazine is typical, at some time you have printed a story that you assumed was true, but that actually was…

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10 Ways to Improve Your Feedback in Performance Reviews

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It is time to empower your employees! Give them helpful feedback during performance reviews. Start by giving each employee performance goals. These are critical so that both the employee and employer are on the same page. The goals should include what you want your employee to do, and when it should be done. If you…

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Need a scholarship to attend the Crisis Publishing Initiative? Apply today!

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Do you want to attend the Crisis Publishing Initiative but need some financial assistance? Apply for a scholarship today! Those who apply early have a better chance of receiving a scholarship. After receiving your scholarship you must be able to register and pay for your reduced tuition in advance. In order to receive a scholarship…

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Custom content

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By Carla Foote, Fine Print Editorial A recent client project involved taking a donor magazine with national distribution and creating custom content for specific geographical areas. We created 5 issues for major metropolitan areas, plus a “general” issue that mailed to everyone else. Custom content is an efficient way to hone a message for an audience segment.…

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Is Your Magazine a Ministry or a Business?

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The answer is: It’s both. But how can that be? You might argue that the Scripture says we cannot serve both God and money (Matt. 6:24). So how can you possibly treat your magazine as both a ministry and a business? Perhaps it is time to redefine the word “business.” Because business is often associated…

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Writing for Your Audience’s Reading Level

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When people pick up something they can’t understand, they put it down again. You want your magazine to be read and comprehended. Part of knowing your readers includes knowing what grade level to write at. The general rule of thumb is to write for a 8th-grade reading level when writing for the general population. Many popular…

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