It is helpful to know critical information about your subscribers. Editors use the information to more effectively serve readers. The advertising department uses the information in dealing with prospective advertisers. The circulation department may use the information in making decisions on how to obtain new subscribers.
In order to learn more about subscribers, most magazines use some form of research. Research may be formal or informal. Questionnaires may be sent to a select number of subscribers in a separate mailing, or printed in an issue of the magazine.
Formal sample questionnaires:
|Mailed Surveys||Surveys in Magazines|