Magazine Training International

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An issue wrap is a second cover on a magazine. Issue wraps are not usually put on magazines to be displayed for single-copy sale, since it is important for potential buyers to see the actual cover of the magazine. However, they are sometimes used on magazines mailed to subscribers. They provide extra protection for the cover of the magazine and serve a valuable function as a tool to advertise special offers to subscribers, to welcome new subscribers, or to announce subscription expiration. Click on the links provided to see samples from the following magazines.

Campus Life
Current Thoughts and Trends
Discipleship Journal
Ministries Today
Marriage Partnership
Pray