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Bind-in cards are cards bound into magazines with saddle-stitch binding or perfect binding. Publishers may sell these cards to advertisers or use them to advertise their own magazine. Many magazines find bind-in one of the most cost-effective methods of gaining new subscribers. Publishers may bind in a single card or a page of cards which may be separated along perforated edges.

Bind-in card samples featured in this section include:

Multiple magazine cards Single magazine cards

Combined magazine/advertiser cards

Publishers that have several magazines often advertise related magazines on bind-in cards inserted in magazines whose audience is similar. A subscriber to Today's Christian Woman, for example, may also be interested in Marriage Partnership or Christian Parenting magazines.

Click on the titles below to see full-size samples in PDF format.

Christian History/ Christianity Today/ Preaching Today.com Four pages; one sheet; two sides; saddle-stitch bound along center fold. Christian History/ Christianity Today/ Books&Culture Four pages; one sheet; two sides; saddle-stitch bound along center fold. Christian Parenting/ Today's Christian Woman/ Marriage Partnership Four pages; one sheet; two sides; saddle-stitch bound along center fold. Books & Culture/ The Quest Study Bible Four pages; one sheet; two sides; saddle-stitch bound along center fold. New Man/ Ministries Today Four pages; one sheet; two sides; saddle-stitch bound along center fold. New Man/ SpiritLed Woman Four pages; one sheet; two sides; saddle-stitch bound along center fold. Today's Christian Woman/ Marriage Partnership One page, two sides.

These cards promote only the magazines in which they are bound.

Click on the titles below to see full-size samples in PDF format.

Discipleship Journal Sample 1: Four pages; one sheet; two sides; saddle-stitch bound along off-center fold. Full page on one side outlines Discipleship Journal Bible Reading Plan; three-quarters page on other side of fold holds three detachable subscription solicitation cards. Sample 2: one page; one side. Sample 3: one page; one side. Christian Reader Four pages; one sheet; two sides; saddle-stitch bound along center fold. Christian History one page; one side. Christianity Today Sample 1: one page; two sides. Sample 2: one page; two sides (Business Reply Form on reverse); three sections. Sample 3: one page; two sides (Business Reply Form on reverse). Ignite Your Faith one page; two sides (Business Reply Form on reverse). Lydia one page; one side. MOMsense one page; one side. New Man one page; one side. Pray! Sample 1: one page; one side. Sample 2: one page; one side. Sample 3: one page; one side. Today's Christian one page; two sides (Business Reply Form on reverse). Today's Christian Woman one page; two sides (Business Reply Form on reverse).

These cards serve double duty. One sheet with two cards is bound into the magazine. One of the cards solicits subscriptions to the magazine or to a related magazine and the other is purchased by an advertiser. Thus, the advertiser pays for the card, while the magazine can take the other half of the card at little or no extra cost.

Click on titles below to see the full-size samples in PDF format.

Evangelical Missions Quarterly Sample 1: Two pages; one sheet; two sides; perfect bound along the left side. The top card is purchased by an advertiser; the bottom card advertises a related magazine offered by the same publisher. Sample 2: Two pages; one sheet; two sides; perfect bound along the left side. The bottom card is purchased by an advertiser; the top card advertises a related magazine offered by the same publisher. Charisma One sheet; three panels; two folds; two sides; saddle stitch bound. One side is purchased by an advertiser; the other side offers a free gift subscription upon subscription renewal.