 | Trainer Anne Elhajoui, second from right, consults with staff members of a Romanian magazine. |
Training manual
An 95- 110-page training manual titled Design for Magazines includes teaching suggestions, exercises, and
other resources which may be used as a basis for training staff members
and consulting with outside designers.
Topics
The
Magazine’s Visual Identity
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Words and Images
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
The Design Elements
See how format, paper, and binding impact design and how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
See how format, paper, and binding impact design and how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
Typography for Publications
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Magazine Architecture
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Magazine Covers
How to develop a cover style, select a primary image, and combine the variouscover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
How to develop a cover style, select a primary image, and combine the variouscover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
Design on a Modest Budget
You’ll learn how to use typography, texture, backgrounds, screens and tints, and scale and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
You’ll learn how to use typography, texture, backgrounds, screens and tints, and scale and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
The
Redesign Process
You’ll hear about trends in modern redesign, and learn the purpose of redesign, how to re-evaluate the magazine’s voice, and develop a redesign strategy.
You’ll hear about trends in modern redesign, and learn the purpose of redesign, how to re-evaluate the magazine’s voice, and develop a redesign strategy.
Photography
The pros and cons of various cameras and film are discussed, as well as human vision versus photographic vision, and how to “see” photographically. You’ll learn the art of photographing people and practical tips on making portraits.
The pros and cons of various cameras and film are discussed, as well as human vision versus photographic vision, and how to “see” photographically. You’ll learn the art of photographing people and practical tips on making portraits.
Art
Directors and Editors
Here is an exploration of the complementary roles of the art director and editor and common sense suggestions for both as to ways to work together effectively.
Here is an exploration of the complementary roles of the art director and editor and common sense suggestions for both as to ways to work together effectively.
Organizing the Design Studio
A well-organized design studio frees the art director to be creative, instead of wasting energy tracking down loose details. In this session, you’ll see some systems used by art directors to organize their work.
A well-organized design studio frees the art director to be creative, instead of wasting energy tracking down loose details. In this session, you’ll see some systems used by art directors to organize their work.
Past courses
MTI has offered this course in Ukraine, Croatia, Poland, Romania, Bulgaria, and Malaysia.